The essence of customer satisfaction is about being responsive to needs. To sell an organisation and its goods and services rely on a good story. The marketing story has both historic and contemporary stories.
Strategy is about the long-term approach and should anchor the realisation of the mission, vision and objectives. This process is underpinned by the three phases of analysis, choice and implementation. Clarity in the direction and motivation to excel can be realised by a futuristic story that drives performance and creates corporate cohesion.
Quality as a principle is about the ability to deliver satisfaction that is imbedded in the product or service. Quality is relative to the target market as tastes differ with the background of the targeted market.
Visions are milestones in the journey of the organisation while the mission is the reason for existence. To see or dream a future position or clarify the reason for existence requires clarity of thought and focus. By storytelling the vision and mission this would make it easier to understand how the future will shape out.
Brand development weaves itself into the fabric of human thinking. Human understanding emanates from the narrative or storytelling given that our thinking is enmeshed in a web of stories. Essentially Great stories make Great brands. Check the world class brands and their great stories. You have an opportunity to make your story great and so can your organisation so that you can realise world class brands. Remember, we do not merely sell generic products but rather branded solutions, and that makes good business.
Storytelling instrumentation cuts across the whole organisation in the public, not-for-profit and the private sector or more precisely everything you and me know or understand. Infect, storytelling is central to humanity as an aid to learning, understanding and thinking. Human beings are homo narrans, story narrators; homo fabulans, narrators and interpreters of stories. The Japanese have advanced mono tsukuri, “the art of manufacturing” to embrace koto-tsukuri, “the art of storytelling” in their quest to dominate world class brands. The narrative is at the heart of knowledge.
We are guided by the desire to excel in what we do so that you and your organisation can make a difference in the sphere of operation.
Our Approach to Service Delivery!
Inspired Transformations Ltd was founded on a principle of participative mutual engagement where solutions are driven by the interests of the individual or organisation. We recognise the individual or organisation as a living institution with a story of the past in need of re-storying for the future. Storytelling is at the heart of the services that we deliver.
We learn your situation through storytelling and inspire you through storytelling you or your organisation to reposition and create a good image. We are convinced that storytelling cuts across every aspect of all human functionalities and interactions within society or in the corporate arena.
There are a number of stages that we go through at Inspired Transformations Ltd which you will appreciate when we apply the storytelling approach in the development of a brand.
We are methodical in seeking to understand your story and the story of your organisation and will go through a systematic effort to determine the narrative arc and then consolidate the contemporary story for excellence.
Whatever you require please complete the respective form in our contacts section. We treasure working with you as that gives value to what we do.
